A lot can happen in less than three seconds. In the crowded craft beer aisle, that’s all the time a packaged beer has to catch a shopper’s eye. A study from Accelerated Marketing Insights by Quad used Tobii 3 eye-tracking technology to explore exactly what drives purchase behavior — and how design plays a starring role. Conducted last fall at Ray’s Wine & Spirits in Wauwatosa, WI, the study tracked 61 participants as they browsed 474 beers across 124 brands. The choice of location was intentional — just outside Milwaukee, a city steeped in brewing history and still deeply tied to beer culture. The study found that packaging design was the third most important consideration for choosing a beer, after flavor and price. In fact, 72% of participants said the packaging made them more likely to buy a beer. That’s not surprising to Shannon Anderson, director of research, Accelerated Marketing Insights by Quad. “Craft beer buyers come in to browse. They’re curious and open to trying something new. That makes visibility and shelf presence critical. If your can doesn’t get noticed, it doesn’t get purchased.”

Consumers are opting for an online giant over a brick-and-mortar staple when it comes to electronics spending. Numerator’s latest Consumer Electronics Tracker reveals that Amazon has officially overtaken Best Buy in the electronics space, accounting for 30% of overall sales in select consumer electronics categories in the past year, compared to Best Buy’s 28%. Amazon’s share of electronics spending spiked in July 2025 to 43% as a result of its summer Prime Day event, according to the data. Walmart held steady in third place when it came to electronics spending, ending September 2025 with 12.8% of consumer spending. Walmart was followed by Costco, Target and Sam’s Club, which each captured a single-digit share of electronics spending all year.

“We CHEWS you, Chi!” Those four words emanating from The National Confectionery Sales Association (NCSA) put sweet smiles on the faces of all Chicagoans, knowing that their town had been selected as the permanent home of the Candy Hall of Fame Experience. Chicago triumphed over fellow finalists New York and Orlando to land the planned 60,000-sq.-ft. HOF that will honor—not Babe—but Baby Ruth. “For more than a century, Chicago has been home to some of the most iconic names in American candy, including Ferrara, Mars, Brach’s, Tootsie and Wrigley,” said Shelly Clarey, Chairman of the NCSA. “Establishing the Candy Hall of Fame Experience here reflects the city’s deep connection to the industry and creates a home to celebrate the people who helped build it.