Paper Clips

Insights that drive Packaging, Paper and Performance

Disruptive Catalogs: Showcase Your Brand (jschmid.com)

Catalogs have changed. For the better. They’re no longer intended to be your entire store in the mail. They’re not just a transactional tool anymore. They’re more than that. Consumers expect them to be more than that. Today, catalogs should do three things: disrupt, delight and drive people to action.

This new blog series we’re calling “Disruptive Catalogs” focuses on the first of these three points. We’ll feature a series of articles that explain how your catalog can be disruptive in the mail, and in the hands of your customers. I’ll begin the conversation with some thoughts on how to properly and effectively showcase your brand on the pages of your catalog. Because as we know, everything starts and ends there—with your unique story. The thing that makes you special.
https://www.jschmid.com/blog/disruptive-catalogs-part-1/

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Sam’s Club hiking membership fees May 1

It will soon be a little more expensive to obtain an annual membership at Sam’s Club. The warehouse club subsidiary of Walmart is increasing the fees to join both its Club and Plus membership tiers. In an email to Chain Store Age, Sam’s Club will raise the annual cost of a basic Club account from $50 to $60 and the yearly price of a premium Plus membership from $110 to $120, effective Friday, May 1, 2026

Marketing budgets fall under heavy scrutiny as risk of prolonged slowdown in 2023 rises (digiday.com)

Come next year things are going to go from bad to worse. Senior marketers know it and are already making contingency plans. Read: rationalizing ad dollars. Less than a third (29%) of the world’s largest advertisers plan to slash ad dollars next year, according to a study of 43 multinational companies from the World Federation of Advertisers (WFA) and Ebiquity. Three quarters of the sample “agree strongly” or “agree” that 2023 budgets are under heavy scrutiny. Marketers are already being required to justify their investments. For many of them, 2023 will feel a lot like a recession. It’s not all doom and gloom. Some of those marketers surveyed (28%) claim they will invest more next year, per the study.

PODCAST: Why is paper a sustainable material? Metsa Board (Kristen Clark)

In this episode, Cory Connors welcomes Kristen Clark to explore why paper, especially paperboard from Metsä Board, is a sustainable packaging material. Kristen shares her journey from consumer packaged goods marketing to her current role at Metsa Board, highlighting the company’s deep commitment to sustainability and innovation. The conversation covers forest management, circular manufacturing practices, and the role of paperboard in replacing plastic packaging. Key Topics Discussed: Kristen’s career path from CPG marketing to sustainable paperboard Overview of Metsä Group and its cooperative model with 90,000 Finnish forest owners How Metsä Board uses every part of the tree to minimize waste Bioenergy generation from bark and branches Reforestation practices: planting 4–7 trees for every one harvested Lightweight yet strong paperboard that reduces carbon footprint Circular side-stream applications, including animal bedding and soil improvement Metsä Board’s goal to be fossil-free by 2030 (currently 89% there) Water efficiency and process improvements Paperboard’s role as a plastic alternative and common missteps in adoption Metsä Board’s packaging design teams in Finland and the U.S. Extended Producer Responsibility (EPR) laws and their impact on paper recycling Virgin vs. recycled fiber: why both are needed for a healthy recycling loop
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