IWCO Direct, a leading provider of data-driven direct marketing solutions, today named Tedd Aurelius as vice president of sales. Aurelius will partner with current vice presidents of sales, Tom Hexamer and Jim Leone, to help lead IWCO Direct in creating new and expanded client engagements, and delivering on the company’s commitment to providing the highest level of service and results.

With three decades of leadership experience in full-service advertising and marketing agencies, Aurelius brings a successful track record of driving the development and execution of marketing strategies. His past work has centered on establishing distribution channels, creating marketing and advertising communications, and building customer relationship management processes. Aurelius’ expertise will help IWCO Direct attract new clients, strengthen existing relationships, and drive greater awareness and use of IWCO Direct’s sophisticated suite of data-driven direct marketing and direct mail services.

Aurelius spent the bulk of his agency career at The Martin Agency, where he led many notable accounts including UPS, Pizza Hut, BF Goodrich, and PING. He was most recently vice president of marketing and advertising for CapCenter in Richmond, Virginia, where he was responsible for the real estate and mortgage lending lines of business. He has also held senior positions at Thomas & Perkins Advertising and ARTComm, among others. Aurelius is a former member of the Board of Governors for the International ECHO Awards of the Data & Marketing Association (formerly Direct Marketing Association), and has been a guest speaker at multiple universities.

read more/source: https://www.iwco.com/news/ad-agency-veteran-hiring-tedd-aurelius-vp-sales/