Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty. watch video at: https://www.jschmid.com/blog/5-key-moments-that-drive-customer-loyalty/

For packaging professionals, the pressure has never been higher: reduce costs, meet compliance, and now, prove impact beyond the shelf. At the same time, brands are trying to buy attention in an increasingly expensive and inefficient media landscape. But the brands actually breaking through aren’t outspending the market. They’re outthinking it. They’re reimagining packaging not as a cost to manage, but as a marketing platform built to earn attention. Most brands are competing for attention in the same places, using the same playbook. When done right, packaging can function as a high-performing marketing platform, driving awareness, engagement, and purchase without relying solely on continuous media spend. Mini Moments give brands a faster, lower-risk way to generate conversation, test bold ideas, and create impact people actually remember.

New York Post Media Group, a subsidiary of Rupert Murdoch's News Corp., will launch a new daily Los Angeles-based newspaper called The California Post in early 2026, the New York Post's editor-in-chief Keith Poole told Axios. Why it matters: It's a ripe market, and one in which NYPMG — home to the New York Post, Page Six and Decider — already has a leg up. Los Angeles is home to the second-largest concentration of Post readers, per News Corp. The vast majority (90%) of the Post's digital readership lives outside of New York. Zoom in: The California Post will look and feel similar to its New York counterpart — delivering journalism, entertainment and celebrity gossip, sports news, local news, and opinion — with an edgy voice. The outlet will also feature national coverage from the New York Post that's relevant to a West Coast audience.