The very first thing that direct mail needs to do in the mailbox is catch people’s attention. Many times, customers need help to create the most effective direct mail. We can help them by making suggestions on ways to create an eye-catching mail piece. There are many options out there for you to choose from. Five Eye-Catching Ideas: 1. Foil Stamping: In a study by the Foil and Specialty Effect Association they wanted to determine what would make products stand out on a shelf with similar products. 2. Embossing: When you bring lift to your mailer with embossing you are able to add dimension and pop. 3. Texture: There are many options for adding texture to paper. You can purchase paper that comes textured such as laid, linen, vellum and mottled. 4. Smell: Adding scent can be really fun. Scent can easily trigger good as well as bad memories. 5. Ink: There is a wide variety of reactive inks now that can really catch the eye.

Consumers’ concerns about higher prices remains near record highs even as inflation slowed in July. Prices for everyday household purchases decreased 0.4% in July following a 0.7% increase in June and a 0.5% increase in May, according to the Numerator Consumer Goods Price Index. In July, prices for everyday goods are up 2.6% versus a year ago, down from 3.4% in June.

Bipartisan lawmakers on Sunday unveiled a discussion draft of a sweeping privacy bill that could restrict companies' ability to serve targeted ads to consumers. The proposed American Privacy Rights Act of 2024, introduced by Senate Commerce Committee Chair Maria Cantwell (D-Washington) and House Energy And Commerce Committee Chair Cathy McMorris Rodgers (R-Washington), would require companies to allow consumers to opt out of targeted advertising based on non-sensitive data that is linkable to individuals or devices. The measure would also prohibit companies from transferring consumers' “sensitive” data for targeted advertising without their explicit consent.