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Whole Foods Market Reveals Its Top Food and Beverage Trend Predictions for 2027

Whole Foods Market unveiled their top food trends for 2027 in the retailer’s annual Trends predictions report. Whole Foods Market predicts 2027 will be the year of terroir (seeking a “taste of place” and product origin), Japanese comfort food, food as skincare, and a rise in bitter flavors. These and more are set to influence the food landscape showing up in restaurants, grocery aisles and home kitchens.

Terroir refers to the soil, climate and geography that shape a product’s taste and character, and that idea is gaining ground far beyond the wine aisle. Growing interest in provenance and Protected Designations of Origin are drawing customers to the distinct flavors of regional honey, single-estate chocolate and named-source grains.

The concept has even expanded into categories like seafood through the rise of “merroir,” which highlights how the ocean environment influences flavor. Whole Foods Market is increasingly emphasizing regional identity through offerings like single-estate extra-virgin olive oils.

Whole Foods Market Reveals Its Top Food and Beverage Trend Predictions for 2027 – US Press Center

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