Every October, something happens on our press floor in Sun Prairie. The presses run a little longer, the bindery hums a little louder, and trucks leave our dock loaded with holiday catalogs headed for millions of homes.

It’s our favorite time of year. And lately, it’s been busier than ever.

Here’s why: inboxes are overflowing, social feeds are crowded, and digital ad costs keep climbing. Meanwhile, the mailbox has quietly become one of the least cluttered places a brand can show up. The average household receives a few hundred pieces of marketing mail a year, compared with hundreds of emails every week. When your catalog lands on a kitchen counter, it isn’t competing with 40 open browser tabs. It has the room to breathe.

Some of the most interesting work we see today comes from brands that were born online. They built their businesses on clicks and ads, and now they’re adding print to the mix. The reasons are pretty simple.

Why Smart Brands Are Launching Into Print — Royle Printing