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The Whole Industry Under One Roof — On Purpose

Be sure to visit the MIDLAND team at booth N6343. With more than 800 exhibitors at PRINTING United Expo, it’s easy to get lost in all the shiny, new equipment. That’s kind of the point, right? Yes, but with intention. The companies getting the biggest return on investment from Expo are also considering where their businesses could go next.

According to the “State of the Industry Report 2026” (SOI), produced by Alliance Insights and sponsored by Canon U.S.A., more than 75% of participants have diversified beyond their primary offering. More specifically, 48.7% say wide-format printing is a secondary segment, with packaging (35%), promotional products (25.2%), and apparel (20.5%) bringing print service providers (PSPs) additional opportunities.

The Whole Industry Under One Roof — On Purpose

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