Rocket Targets Record Credit Card Debt, Touts Home Equity
It's no secret that economic pressures are weighing heavily on American consumers, with current credit-card debt topping a record $1.277 trillion by the end of last year. Rocket Mortgage wants to ease some of that debt load, with a new campaign positioning home-equity loans as a solution.
Rocket Mortgage's spots highlighting the anxiety consumers already feel about too-high credit card balances -- like tossing and turning in bed, or being afraid to open a credit card statement. And they make it clear that with a second mortgage from Rocket, people can make a clean start.
The average credit card interest rate is 21%. By contrast, home equity loans range from 5.76% to 10.75%, according to Bankrate, with an average just over 8%.