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New Look, Same Whole-Grain Mission for Bob’s Red Mill

The vibrant redesign brings modern energy to the baking aisle without losing the character that built the brand — and further building on its mission.

Standing out on the grocery shelf is no small feat. That’s why Bob’s Red Mill is rolling out a packaging redesign that brings brighter visuals, clearer product navigation, and a more cohesive look across its lineup of whole grain foods and baking essentials. The redesign strikes a careful balance, weaving elements for improved shopability together with a homespun character that has defined the brand since its start in 1978.

Several core elements of the refresh draw from the brand’s iconic history and highlight the power of food to bring people together. Wrap-around storytelling on the packaging includes a mill illustration inspired by the brand’s original Red Mill. A cleaner, bolder logo gives a handcrafted vibe and is paired with a new custom typeface called “Red Mill” that’s inspired by hand-painted signage found on farmsteads and old shop windows.

Bob’s Red Mill Unveils Packaging Redesign for 2026

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