The upcoming launch of SB 343 has particularly notable implications for carton recycling in the state, even though the law also applies to other kinds of packaging.

SB 343 is meant to protect consumers from false recycling claims by prohibiting use of the well-known “chasing arrows” symbol, or other recyclability claims on packaging, unless approved through a complex state process.

The carton recycling industry has been down a bumpy road with SB 343 in recent months.

SB 343 has other requirements beyond the 60% MRF processing threshold. To be deemed recyclable, packaging must also be collected by programs that cover at least 60% of the state population, too. 

The law also prohibits manufacturers from selling products or packaging labeled as recyclable unless the items are regularly collected and processed for recycling in the state. MRFs must send the material to a reclaimer that follows the Basel Convention, which prohibits international exports of certain hazardous wastes. 

More California MRFs are sorting cartons, easing recent recycling concerns | Packaging Dive