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Macy’s revamped half its stores and customers followed

Macy’s is not too worried about the economic backdrop, increasingly tenuous due to rising fuel prices and falling consumer confidence. Two-thirds of consumers say they’ve cut back spending due to inflation and sentiment has grown more pessimistic.

The department store caters largely to middle- to high-income households, which are somewhat shielded from rising costs, but Macy’s Inc. CEO Tony Spring said there is another reason why customers showed up in Q1.

“We found that when the product and the experience are differentiated and compelling, engagement and spend increase,” he told analysts Wednesday. “During the quarter our customer appreciated the assortments, marketing, and events that supported key holidays, including Valentine’s Day, Presidents Day and Easter.”

Macy’s revamped half its stores and customers followed | Retail Dive

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