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H&M launches on Nordstrom’s online marketplace

For the first time ever, H&M is making its merchandise available on an online U.S. marketplace.

The Swedish fast-fashion giant  has launched on Nordstrom Marketplace, expanding the brand’s reach. It marks the brand’s first launch on a curated retail marketplace in the U.S.

The platform features a selected range of specially curated H&M styles for women, men and kids, as well as the brand’s sport collection, H&M Move.  Styles will continue to evolve with fresh new arrivals.

“Our launch on Nordstrom Marketplace marks an important step in making H&M even more accessible to customers across the U.S.,” said Kate Rogowski, head of customer activation and marketing for H&M Americas.

H&M launches on Nordstrom’s online marketplace | Chain Store Age

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