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Vuori names first chief product officer

A Southern California-inspired activewear brand has made a new C-suite appointment.

Vuori has named Heather Archibald as its new chief product officer, effective Monday, April 20. In the newly-created role, she will lead end-to-end product organization and oversee the lifecycle of the product portfolio from design and development to merchandising, raw material planning, production and sourcing strategy. 

Most recently, Archibald served as the chief product & merchandising officer at sustainable footwear brand Rothy’s for more than three years. Her previous roles include chief product officer at women’s activewear brand Title Nine, and product and merchandising leadership roles at Restoration Hardware and Gap Inc.

Vuori names first chief product officer | Chain Store Age

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