The iconic collaboration brings Dunkin’ to Walmart’s 150th in-store location, delivering bold beverages, beloved breakfast favorites and unmatched convenience to customers across the country. What began as Dunkin’ franchisees bringing bold beverages and breakfast to Walmart stores has grown into one of retail’s most energizing relationships. Both companies are actively exploring new markets and new opportunities to bring this winning combination to more communities because when America’s favorite coffee meets America’s favorite place to shop, everybody wins.

Higher-income shoppers have kept retail sales healthy, but the economic impact of the war in Iran presents an unknown, according to industry analysts. Retail industry segments dependent on broad-based or price-sensitive spend are facing weaker outlooks, according to a report from Moody’s Ratings analysts. However, credit and debit card payment volume through the end of 2025 shows consumer spending remained healthy. A growing dependence on higher-income households continues to be of concern, however, as spending growth within the economic cohort outpaced lower-income households who are prioritizing essentials and trading down.

Marketers and their creative partners know there is no sure thing when it comes to marketing. They spend resources creating assets; producing images and messages hoping to drive success for their brands. No matter the category, competition is always fierce and consumers have become increasingly fickle when it comes to their brand preferences. The pandemic has presented new challenges for marketers. With non-essential stores closed or closing, many retail brands have had to play catch up by creating or significantly increasing their digital presence as customers’ traditional shopping patterns adapt to this “new normal.” Brands and creative agencies are constantly looking for ways to improve their odds of success in today’s evolving marketplace. Research can certainly play an important role in this quest. Successful campaigns start with the answers to three critical questions: *What do your customers really want and need? *Do your customers believe your product meets those wants and needs? *What do your customers need to see/hear to convince them that your product is the right choice? read more at: https://www.jschmid.com/blog/breakthrough-creative-research/