You’ve probably seen Hydro Flask everywhere, on college campuses, hiking trails, and even around the campfire or climbing a mountain face. They’ve become a household name, which is impressive in a crowded competitive landscape with big-name brands and budget knock-offs. Hydro Flask, a digital-native brand, was ready to capitalize on its market position and expand into the catalog realm. They wanted to impact the holiday season and show people they’re more than just water bottles. They wanted something that could build on the success of their digital channels to reach their customers in a more powerful and tangible way. So they reached out to CohereOne and J.Schmid for help launching a catalog. Taking the leap to first-time cataloger is as dramatic as any adventure with a Hydro Flask bottle in your pack. It’s an exciting trek to build on their proven designs and draw in their customers in a new way. This catalog launch targeted holiday shoppers in Q4, allowing them to show off their full product line and connect with their loyal customers, showing them gifting opportunities and introducing them to new product lines. Read the Case study at: https://jschmid.com/portfolio/hydro-flask/

Customers saved billions while shopping Amazon’s millions of deals during Amazon’s biggest Prime Day shopping event yet. Prime members purchased millions of Alexa-enabled devices, and the Ring Battery Doorbell and…

The e-commerce giant’s CEO noted the dominance of brick-and-mortar retail despite decades of disruption, but sees that as a massive opportunity. “We’re not investing approximately $200 billion in capex in 2026 on a hunch,” Jassy wrote. Closer to retail, Jassy reiterated the company’s investments in rural America, saying “we understand that rural customers are often de-prioritized by logistics and telecom providers because remote communities are more expensive to serve.” “While other companies have been backing away from these customers, we’ve been running to them,” he said. “We’ve committed over $4 billion to expand our rural delivery network.” “Our retail business is now approaching $600 billion in topline, yet roughly 80% of global retail sales still happens in physical stores,” he said. “That will change.”