You get maybe three seconds. That’s how long a song has to hook you. It’s also how long your marketing has to earn attention. Great songs and great brands work the same way — they open strong and stick with you. We break down what a real marketing hook looks like (and how to tell if yours is working). Want to know more check out this blog from JSchmid. What a Great Marketing Hook Looks Like | J. Schmid
What a Great Marketing Hook Looks Like | J. Schmid
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Canva is incredibly proud to share that Fast Company has recognized Canva in its 2025 Innovation by Design Awards. We’ve been named a winner in the Large Business category, and a finalist in both the Artificial Intelligence Design and Design Company of the Year categories.
These honors are a celebration of our community, our team, and the power of visual communication to move the world forward.
Being recognized by Fast Company alongside some of the world’s most forward-thinking brands is a reminder of not only how far we’ve come, but how much possibility still lies ahead.
Months after rolling out a carbon calculator to estimate and influence the carbon impact of digital media buys, GroupM this morning unveiled a new version capable of measuring the carbon footprint of its client's media buys across various media -- both digital and analog. The new "Channel-Level Carbon Calculator" was developed in partnership with carbon impact researcher Scope3, and GroupM currently is working with it to engineer a new media-planning API (applications protocol interface) that any agency or advertiser will be able to integrate into their media-processing tech stack to seamlessly ingest Scope3's data in order to adjust their media mix or specific suppliers that do a better job of complying with their goals of reducing carbon emissions in their advertising and media buys. While GroupM will have a "first-to-market" access to the API for a period of time, the WPP unit said the plan is for it to be "open source" for the entire industry to use.
Businesses increasingly recognize the importance of environmentally friendly practices, especially when it comes to packaging, proper disposal and recycling, and using truly sustainable materials like paper. However, a new trend has emerged: companies are becoming more cautious about how they communicate these initiatives. Amid a rise in greenwashing lawsuits, where businesses are accused of overstating or misrepresenting their environmental efforts, many companies are shifting to a more subdued approach. This change reflects not only legal caution but also a growing demand for transparency and adherence to credible standards, such as the FTC’s Green Guides in the U.S. or the Competition Act in Canada. In an era when consumers actively seek eco-friendly options, companies have made efforts to demonstrate their commitment to sustainability. Terms like “biodegradable,” “recyclable,” and “carbon neutral” have appeared more frequently on packaging and in marketing.