You get maybe three seconds. That’s how long a song has to hook you. It’s also how long your marketing has to earn attention. Great songs and great brands work the same way — they open strong and stick with you. We break down what a real marketing hook looks like (and how to tell if yours is working). Want to know more check out this blog from JSchmid. What a Great Marketing Hook Looks Like | J. Schmid
What a Great Marketing Hook Looks Like | J. Schmid
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The Association of American Publishers (AAP) released its StatShot report for June 2025 reflecting reported revenue for Trade (Consumer Books), Religious Presses, Higher Education Course Materials, and Professional Publishing.
Total revenues across all categories for June 2025 were down 1.3% as compared to June 2024, coming in at $1.1 billion. Year-to-date revenues were down 1.7%, at $6.3 billion for the first six months of the year.
Year-to-date Trade revenues were down 2.8% at $4.3 billion for the first six months of the year. Hardback revenues were up 0.7%, coming in at $1.5 billion; Paperbacks were down 8.1%, with $1.5 billion in revenue; Mass Market was down 29.8% to $42.0 million; and Special Bindings were down 1.5%, with $89.9 million in revenue.
The good news is that U.S. ad executives project their second-half ad spending will be up an average of 7% vs. what they originally planned, according to a survey released this morning by the Interactive Advertising Bureau (IAB). The bad news is that the same sample of ad execs reported their full-year ad spending will be down 31% from what was projected in a similar survey conducted by the bureau in the fall of 2021.
Web accessibility lawsuits are occurring at an alarming pace. Understanding the legal and technical guidelines of what is mandated is often tricky and confusing. Although the ADA (Americans with Disability Act) laws don’t formally specify compliance with the Web Content Accessibility Guidelines (WCAG) set of technical standards, private business sites have to be accessible, and it’s well-accepted that compliance with WCAG is the best way to achieve that standard. Unfortunately, this growing trend in claims is also due in part to the significant complexity in implementing the WCAG guidelines. As a result, the painful reality is that the majority of sites do not meet these standards. Resolving issues manually or without technical expertise can be a struggle or even cause additional accessibility problems. Further complicating matters is that by its nature, ecommerce is driven by dynamic change, continually coming in from all directions. Often, the number of people contributing to the site increases the challenge to remain in compliance. In this environment, not having a plan to protect your business from these accessibility claims could leave merchants with significant legal exposure.