Amazon waits for final approval to build its first big-box store

A lot can happen in less than three seconds. In the crowded craft beer aisle, that’s all the time a packaged beer has to catch a shopper’s eye. A study from Accelerated Marketing Insights by Quad used Tobii 3 eye-tracking technology to explore exactly what drives purchase behavior — and how design plays a starring role. Conducted last fall at Ray’s Wine & Spirits in Wauwatosa, WI, the study tracked 61 participants as they browsed 474 beers across 124 brands. The choice of location was intentional — just outside Milwaukee, a city steeped in brewing history and still deeply tied to beer culture. The study found that packaging design was the third most important consideration for choosing a beer, after flavor and price. In fact, 72% of participants said the packaging made them more likely to buy a beer. That’s not surprising to Shannon Anderson, director of research, Accelerated Marketing Insights by Quad. “Craft beer buyers come in to browse. They’re curious and open to trying something new. That makes visibility and shelf presence critical. If your can doesn’t get noticed, it doesn’t get purchased.”

Heading into the season, shoppers and retailers alike are getting squeezed by tariffs and mounting economic uncertainty. Throughout the first half of the year, retailers have repeatedly said on earnings calls that consumers are acting resilient. This is despite the fact that macroeconomic pressures, such as tariffs, are impacting both shoppers and companies alike.  Some retailers have continued to see sales rise, even in traditionally discretionary categories, while others are struggling to keep up.  But retailers are responding. Target, for one, recently announced an October deals event — joining Walmart, Amazon and others — to entice consumers to shop early. Ahead of the holidays, Target has doubled its merchandising assortment and expanded its same-day delivery capabilities to new markets.  The mass merchant’s vice president of experiential store operations, Michael Scrafford, recently told Retail Dive during a live virtual event that newness and meeting customers where they shop — in stores or online — is key this season.

CohereOne, the premier direct-to-consumer marketing agency and strategic consultancy, is pleased to announce the addition of Rob Santangelo as Senior Vice President of New Business Development. Santangelo joins CohereOne after six years at Belardi Wong in New York, where he successfully spearheaded the business development infrastructure for the marketing strategy and creative services firm. As both the youngest director and vice president in company history, Santangelo closed business with over 200 top brands during his tenure and generated at least $1 million in new business revenue each year. “CohereOne has been enjoying tremendous growth,” said Tim Curtis, President / CEO of CohereOne. “The addition of Rob supercharges our effort to serve the burgeoning direct-to-consumer industry. His insights and his understanding of how digital native brands launch and expand their use of the direct mail channel speaks for itself.” Santangelo began his career at 1-800-Flowers.com, and rapidly advanced in the organization from Associate Category Manager and Category Manager of Ecommerce Merchandising to Manager of Fulfillment Partnership Sales. Under his direction, the company’s Fruit Bouquets product line increased its fulfillment footprint from 13% to 78%.