How the ‘Return of Touch’ trend is reshaping holiday shopping
According to a new survey conducted by The Harris Poll (THP), U.S. consumers are increasingly turning to tactile brand experiences — including brick-and-mortar stores and catalogs — to inspire, enrich and simplify their holiday shopping journeys. “The Return of Touch Report: Holiday Shopping, Reconnected,” presented by Quad, expands on THP’s original landmark white paper, “The Return of Touch Report: Reimagining Consumer Engagement in 2025”
The new holiday-focused report from The Harris Poll is just one click away.