Paramount launches a hostile takeover bid for Warner Bros. Discovery

RRD introduces Iridio, a unified marketing solutions partner formed to streamline marketing execution and drive meaningful outcomes. Designed for today’s increasingly complex marketing environment, Iridio offers a flexible, composable service stack that scales from single-channel support to fully integrated campaigns. With 96% of CMOs often managing up to 20 fragmented vendors, Iridio solves complexity as a single solution for strategy, creative services, technology, data and analytics and media execution. “The modern CMO wears many hats — marketer, brand builder, technologist and data expert," said Andy Johnson, Senior Vice President and Head of Iridio. "They also juggle siloed agencies and vendors. Iridio cuts through the complexity and chaos, bringing together all the core elements under one unified team."

As the $2 trillion global wellness market evolves, Gen Z and millennials are turning up the heat on food and beauty brands, blurring category lines, demanding personalization, and prioritizing function…

Every interaction shapes your brand experience—so we’ve built our agency to ensure those interactions are seamless, intuitive, and aligned with your customers’ needs. As a brand experience agency, we take a holistic approach to creating impactful, memorable connections that drive lasting loyalty. Through insights, strategy, and execution, we help brands move people and inspire action. We exist to make brands more human. So are you searching for new ideas and fresh thinking? Do you want a brand experience agency that helps solve problems? Let’s build something unforgettable.