Salesforce: Cyber Week will break records with $334B in online sales

Revenue growth for U.S. parcel shipping lagged volumes last year as an influx of new last-mile delivery companies put downward pressure on prices in a market that is expected to…

Ever passed a window that made you whip a u-ie, just to take a peek inside? Maybe you’ve snagged a bag of BOGO tortilla chips, ever-so thoughtfully placed in a display next to your usual salsa? Chances are, it’s happened more than once. From alluring window displays to the tiniest of shelf talkers, few elements deliver more impact for a brick-and-mortar locale than in-store signage. In a consumer study conducted by Brigham Young University, products with signs outsold products without signs by 18%. Think of it this way: Signage presents an opportunity to influence consumer behavior at the very moment it matters most – at the time of purchase. And with retail traffic up 44% since the beginning of 2021 (Forbes), it’s prime time to consider how you’re communicating with customers in store. What would Starbucks be without the iconic green mermaid? What would McDonalds be without the infamous, golden arch? These businesses are prime examples of how signage can work with key brand assets to build recognizable spaces, displays and products. Even when the logo appears on a sign without the business name, we still know precisely which brand it refers to. Incorporating custom signage that serves as an extension of your brand (through consistent use of color, fonts, and imagery) builds brand awareness. The more recognizable your brand is, the more it stands out amongst competitors, and the higher the likelihood it stays top of mind at purchase time.

Barnes & Noble is pleased to announce the 14 finalists for their 2025 Book of the Year. The program, now in its seventh year, asks B&N booksellers across the country to nominate titles throughout the year they find truly outstanding and in which they have felt the most pride in recommending to readers. This year, the list features five novels, five nonfiction books, and four books for children and young adults. The Barnes & Noble Book of the Year is voted on by all booksellers and announced on November 13th. Sunrise on the Reaping  by Suzanne Collins (Scholastic, Inc.) King of Ashes  by S. A. Cosby (Flatiron Books) Growing Home by Beth Ferry (Simon & Schuster Books For Young Readers) Katabasis by R. F. Kuang (HarperCollins) This Way Up: When Maps Go Wrong (And Why It Matters) by Map Men (Hanover Square Press) I Am Rebel  by Ross Montgomery (Candlewick Press) Puzzle Mania!  by The New York Times Games (Authors Equity) Good Things by Samin Nosrat (Random House Publishing Group) There Are No Silly Questions by Mike Rampton (Nosy Crow) The Let Them Theory by Mel Robbins, Sawyer Robbins (Hay House Inc.) Mother Mary Comes to Me by Arundhati Roy (Scribner) Buckeye by Patrick Ryan (Random House Publishing Group) Mona's Eyes by Thomas Schlesser (Europa Editions, Incorporated) The Artist and the Feast by Lucy Steeds (Union Square & Co.)