Carlsberg Creates World’s Tiniest Beer Bottle

A bottle the size of a grain of rice holds a single drop of beer. Capped and labeled, it raises two big questions: How? Why?

According to Casper Danielsson, head of communications at Carlsberg Sweden, the miniature bottle is more than a novelty — it’s a statement on responsible drinking.

“The world’s smallest beer holds only one-twentieth of a milliliter and is so small that it’s easy to miss. But the message is much bigger: we want to remind people of the importance of drinking responsibly.”

Danielsson emphasizes that the bottle and images are real and not AI-generated. “It’s the product of craftsmanship, innovation, and a close collaboration between us and several experts.”

The project soon drew attention from the design and packaging community.

Vicki Strull, President of Vicki Strull Design, posted enthusiastically about the development on LinkedIn, noting, “It’s just so darn CUTE! Admittedly, it’s a gimmick and completely impractical, but as a packaging designer, I can’t help but love it!”

Carlsberg Creates World’s Tiniest Beer Bottle