Asia-Pacific’s tissue and household paper sector is undergoing a period of unprecedented consolidation and transformation in 2025, propelled by a series of landmark mergers and acquisitions that are fundamentally reshaping regional competitive dynamics, supply chain control, and sustainability strategies. The region, long characterized by rapid market growth and aggressive capacity expansions, now faces a new reality where scale, integration, and environmental stewardship are critical to achieving long-term profitability and operational resilience.
The two most prominent moves this year are the USD 3.4 billion joint venture between Brazil’s Suzano and Kimberly Clark, and the complete integration of Vinda International Holdings (now part of Indonesia’s Royal Golden Eagle, RGE group) following Indonesian tycoon Sukanto Tanoto’s USD 3.3 billion acquisition in late 2023. These transactions position their respective entities as dominant pan-Asian players: the Suzano-Kimberly Clark alliance forms a global tissue leader with 22 manufacturing sites across 14 countries, covering key Southeast Asia markets and holding about 1 million tonnes of annual capacity, while Vinda’s absorption into RGE achieves vertical integration spanning plantation supply, pulp production, and finished household tissue and hygiene products.
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