UPM Specialty Papers, Lantmännen Unibake and Adara have co-created a new fibre-based packaging that replaces plastic bags as primary packaging for frozen baked goods. To minimize the use of fossil-based materials, the companies joined forces to create a solution where the plastic bags were eliminated by using UPM Asendo™ barrier paper as an inner liner in the corrugated cardboard box; the barrier paper layer ensures food safety and freshness. “The partnership with Lantmännen Unibake and Adara opened the opportunity to unite our expertise across the food packaging value network to create a renewable and recyclable packaging solution for frozen bread. Lantmännen Unibake and a third-party food industry development company conducted thorough testing and analysis on the impact of packaging materials on the taste of the frozen bread; as a result UPM Asendo was chosen as the inner liner for the cardboard box. The food safe UPM Asendo barrier paper layer has proven to offer the grease and moisture resistance needed while ensuring food safety,” says Kirsi Lahtela, Product Manager, UPM Specialty Papers.

Food production is responsible for a quarter of the world’s greenhouse gas emissions, but today it is estimated that approximately one third of all food produced globally is wasted. This significant number represents 8% of total global greenhouse gas emissions.1 Packaging helps protect food from damage and spoilage from transport to storage and from stores to our homes. Packaging therefore ensures that the resources used to produce food, and the carbon footprint created, are not wasted. Food packaging is integral to the product it contains. With the demand of food on the rise, the need for sustainable packaging solutions also increases for consumers around Europe and the world. Food packaging is essential for food protection and availability. Crucially, it is part of the solution to enable sustainable food systems, which the EU Green Deal seeks to achieve.

Smurfit Westrock has once again demonstrated its leadership in paper-based packaging by picking up 15 WorldStar awards. Stand-out solutions amongst this year’s trail-blazing haul included an eye-catching point-of-sale protein pack, whisky packaging which created a delightful unboxing experience and a cleverly designed pack for interlocking 10-litre bottles. One winning packaging solution, an innovative pack for an industrial washing machine, replaced expanded polystyrene (EPS) buffers with corrugated alternatives, eliminating 3.3 tonnes of plastic annually.  Another winner, which also replaced EPS in the packaging, enables solar panels to be transported upright leading to a 33% reduction in CO2 emissions. Commenting on Smurfit Westrock’s success, Saverio Mayer, CEO of Smurfit Westrock EMEA & APAC, said: “The WorldStar awards celebrate the best of what our industry has to offer, so to win so many is both an honour and a privilege. At Smurfit Westrock we have a relentless commitment to making industry-leading packaging that out-performs for our customers.”