More brands are shifting to paper packaging — but not without challenges. Paper packaging is taking on new frontiers. Maybe you’ve seen paper across new formats such as dog food canisters, vitamin mix containers or even staples in your liquor cabinet. Consumers love paper packaging for its perceived environmental benefits, recyclability and renewability. They’re even wondering: Why can’t all my packaging come in paper?
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The metallized flexible-packaging market is poised for significant growth, with projections estimating an increase from $14.8 billion in 2025 to $18.5 billion by 2030, at a CAGR of 4.6%, according to a new study Research & Markets.
This expansion is driven by the demand for lightweight, high-barrier packaging solutions that enhance product shelf life, coupled with the burgeoning e-commerce and direct-to-consumer retail sectors. The market is further stimulated by the appeal of innovative packaging in the food, personal care, and pet food industries, as well as its critical role in pharmaceuticals, offering protection against moisture, oxygen, and light.
Alox/SiOx PET film emerges as the fastest-growing material segment, offering superior barrier properties and recyclability, which aligns with the circular economy and meets stringent regulatory standards. Mono-extruded structures are also gaining traction due to their high-barrier capabilities and full recyclability, presenting a cost-effective and versatile option for various packaging forms.
*Net sales decreased 2% year-over-year to $1.7 billion as strong pricing was offset by lower overall volume. *GAAP operating profit increased 36% year-over-year as gains on asset sales and lower acquisition related costs offset lower price cost and lower volume and mix. *GAAP net income increased 29% and Adjusted Earnings decreased 25% from the same period last year. *Diluted GAAP EPS increased 28% while diluted Adjusted EPS decreased 24% from the same period last year.
Hilex®, a Novolex® brand, announced the introduction of the ProWAVE® Tote, a new recyclable, reusable tote bag that makes e-commerce even more convenient for supermarkets, restaurants and retailers — as well as their customers. The innovative new bag, made with 20% recycled content, is designed for curbside pickup, home delivery or carryout use. The bag features folded handles and a double-ply top that provides stiffness so the bag stays open, making loading easier and more convenient. The rectangular bottom optimizes the use of storage in a vehicle’s trunk or back seating area. The reusable bag is ideal for hot, frozen or refrigerated items. “The ProWAVE Tote is carefully designed to meet the needs of e-commerce retailers and customers alike,” said Frank Lawson, Vice President of Sales for Novolex. “It makes life easier and more convenient for everyone.”