At a time when greenwashing is emerging as an important issue on Madison Avenue, the Institute for Advertising Ethics (IAE) is planning two industry events to discuss, educate and develop guidelines to help advertisers, agencies, PR and lobbying firms to build awareness and prevent it. The events follow a week of Congressional hearings about the practices of big and independent agencies and PR firms paid by fossil-fuel companies to distort what they are actually doing to about the climate crisis, as well as the release of a Congressional report citing examples by divisions of big agency holding companies, including Interpublic’s UM unit’s work for ExxonMobil. This also follows Interpublic’s decision to revise its policy of accepting new business from fossil fuel companies that don’t meet its own climate and ethical standards.

How is your brand committed to sustainability? How are you communicating that to your audience? More and more, consumers are making their voices heard. They care about the environment, and they want the brands they support to share that concern. As marketers, we have a responsibility not only to this audience, but to the planet itself. A commitment to sustainability – to limiting carbon footprint, to using recycled materials – is a vital part of a brand’s communication strategy. And as you approach marketing your sustainability efforts, remember these four vital pillars: Authenticity; Engagement; Humanity; Transparency. read more at: https://www.jschmid.com/blog/marketing-sustainability/

"Porch pirates" are everywhere, but are most active in one particular U.S. state. As measured by the average number of monthly searches per 100,000 people for relevant Google Keyword Planner key terms related to stolen mail, including phrases such as “Amazon delivery stolen”  and “DHL lost my package,” Alaska has the most stolen packages with 76.70 average monthly searches per 100,000 people, 58% higher than the nation's average of 48.27.  The other non-contiguous U.S. state, Hawaii comes in second with an average relevant monthly search volume of 75.25 per 100,000 people; “Porch pirates’ is the fourth most searched-for term, coming after "USPS lost my package" in first, "USPS lost mail" in second, and "USPS lost my package claim" in third.  On the opposite side of the U.S. map, Vermont ranks third in porch piracy with an average monthly search volume of 74.91 per 100,000 people. In Vermont, “USPS report lost package” is the most popular search term after “Amazon package stolen,” “porch pirates,” “USPS lost mail,”  and “USPS lost my package.”