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US back-to-school shopping expected to reach over $33B

  • Back-to-school spending among U.S. consumers is expected to rise 3.3% year over year to $33.3 billion, a new Coresight Research report estimates. More than two-thirds (68.8%) of respondents to Coresight’s survey said inflation will limit their spending on back-to-school items this year.
  • Nearly three-fourths (73%) of back-to-school shoppers anticipate price increases due to supply chain issues or tariffs on goods imported to the U.S., the survey found. Almost 65% expect product shortages for the same reason.
  • In both dollar and unit terms, over 90% of shoppers plan to spend the same or more during this back-to-school season than they did last year. On average, families expect to spend $378 per child on back-to-school purchases, up 21.5% from $311 in 2024, the report said.

US back-to-school shopping expected to reach over $33B | Retail Dive

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