The choices you make about your products' eCommerce packaging have implications that travel far beyond their customers' journey. The moment of unboxing is often the first physical interaction an eCommerce brand has with a new customer – and that moment has the potential to make a significant and lasting impact. It's crucial for brands navigating today's competitive online climate to win over new shoppers and convert them into repeat customers. That's why the people responsible for making decisions about product packaging must educate themselves about these materials. Paper is the Sustainable Choice - Compared to other materials, paper creates a minimal impact on the planet. Consumers Prefer Paper - Modern online shoppers are increasingly conscious of – and interested in – how businesses operate on a sustainability level, bringing packaging to the forefront of the many factors considered when deciding what brands to shop with. Creativity Elicits Enthusiasm - Contrary to plastic void fill options (commonly bubble wrap or air pillows), colorful and printed tissue paper-based interior packaging alternatives create endless possibilities to tell a brand's story while creating a unique and memorable unboxing experience. Adaptive, Efficient, and Innovative - Fortunately, an array of paper-based packaging options that serve an aesthetic purpose also offer protective advantages, adding operational efficiency to the fulfillment process – like Seaman Paper's robust portfolio of multipurpose paper-based products.

Despite the capacity reductions carried out in the second half of 2025, there is still excess capacity in the European market for publication paper, especially in the magazine paper segment. While producers report relatively good capacity utilisation for newsprint (standard and improved grades), the existing production capacity for SC and LWC/MWC paper continues to outstrip demand. For all grades, the gap between supply and demand is expected to widen over the course of the year. 

When we first think of brand campaigns, what immediately comes to mind are all the greats. You know the ones. Got Milk. Just Do It. But there have been some great B2B campaigns, too. Remember Staples’ That Was Easy? So simple it was brilliant. It tied Staples directly to the solution, and everyone from CEOs to summer interns had one on their desk. B2B marketers can and should consider campaigns as powerful tools in their arsenal. If done well, they build brand awareness; they can galvanize all your marketing channels around a specific hook, idea and goal; and provide the steady drumbeat of a consistent message to the right audience. To that end, the building blocks of a successful B2B campaign follow the same tenets as a B2C campaign. But there are some considerations to keep in mind when developing a campaign for a business audience. learn more at: https://www.jschmid.com/blog/campaign-building-blocks-b2b-success/