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Three packaging trends every food and retail brand needs to consider

In many of my recent discussions with food and retail companies across Europe, one topic keeps coming up: the growing impact and complexity of packaging regulation.

For many brands, the conversation often starts with a simple but pressing question: What will the new regulations actually cost us?

1. Packaging choices are increasingly influencing sustainability measures and costs

2. Lightweighting and material choices will play a bigger role

3. Expertise and data can drive better packaging decisions

Three packaging trends food and retail brands must consider | Metsä Board

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