Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations. Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations, including in the fashion and beauty spaces, this is a first-of-its-kind dedicated role and a signal that Starbucks is placing a bigger premium on these types of partnerships. At E.l.f., Toledano worked on collaborations with buzzy brands like Stanley and Liquid Death. In a LinkedIn post, Toledano said she’ll be “combining my greatest passions to drive culture, fandom, and buzzworthy moments” for the Starbucks brand.

Retail has spent years accelerating with faster shipping, faster browsing, faster checkouts, faster everything. But today, consumers are signaling something different. They’re tired. Tired of rushing. Tired of impulse buying. Tired of digital noise. Tired of the pressure to make decisions instantly. A new movement is emerging in response: slow commerce. Slow commerce isn’t about being sluggish. It’s about being intentional. It’s about thoughtful shopping, meaningful storytelling, and purchases that feel grounded rather than reactive. And it’s a shift that plays directly to the strengths of catalogs. Why Slow Commerce Is Gaining Momentum Consumers are pushing back against the “buy now” culture for several reasons including overstimulation, quality concerns, and emotional fatigue. Shoppers are craving experiences that feel human, tactile, and trustworthy. They want to slow down, consider their options, and choose products that align with their values. Consumers are pushing back against the “buy now” culture for several reasons including overstimulation, quality concerns, and emotional fatigue. Shoppers are craving experiences that feel human, tactile, and trustworthy. They want to slow down, consider their options, and choose products that align with their values. This is exactly where catalogs excel. Click on the article link to discover more on this fascinating subject.

Two Sides are excited to announce its newest member, the Marketing Agency, Edit, part of the Kin and Carta plc. Edit are a bunch of talented data scientists, media experts, and technology architects who create marketing that matters by obsessing about less. They provide print media to their clients around the world, with a focus on accurately targeting the right audience, with the right message, at the right time. “Edit is delighted to become a member. We look forward to working with Two Sides to promote the sustainable story of print media and enhance our own sustainability story,” says Head of Media Solutions, Sarah Burns.