Question #1: WHAT ARE DIGITAL COOKIES? Digital cookies are text files with small pieces of data used to identify your computer when you visit a website. This data is labeled with an ID unique to you and your computer. Cookies let websites remember you, your website logins, shopping carts and preferences. They can also be used to serve you ads after you leave the website. Question #2: WHAT IS HAPPENING WITH COOKIES? Online privacy has been a widely debated topic in recent years. Overall, consumers want increased privacy and control over how their data is used. In response to these privacy demands, Google announced it would stop supporting the use of third-party cookies by 2023. Safari and Firefox have already blocked third-party cookies. Question #3: WHAT DOES THIS MEAN FOR MARKETERS? In short, marketers will need to find new sources of data or new targeting methods.
Shoppers will show up this holiday season despite tariffs, according to survey
Shoppers won’t let economic and political turbulence deter them from holiday shopping— but many will skip the old playbook.
Three-quarters (75%) of consumers say they’ll spend the same or more on gifts this year, with Gen Z (29%) and millennials (25%) leading the charge in spending more, according to Salsify’s inaugural 2025 Consumer Holiday Shopping Report. But from AI-curated gift guides and the digital takeover of Black Friday to the decline of social media’s shopping influence, consumers will rewrite the rules of the holiday season, noted the report.
“Shoppers aren’t letting inflation, tariffs, or global turmoil steal their holiday spirit,” said Dom Scarlett, research director at Salsify. “Black Friday is thriving, but not in-store. Gift discovery is shifting from social to search, video, and even AI. And more than ever, consumers are choosing brands that reflect who they are, not just what they want.”
Shoppers will show up this holiday season despite tariffs, according to survey | Chain Store Age