Digital marketing runs at remarkable speeds. To help customers not only activate their deep data sets but do it exponentially faster, direct mail powerhouse SG360° found a powerful solution in production inkjet. With this technology, SG360° is pushing the envelope of what direct mail — and their business — can do.
see more at: https://www.piworld.com/xchange/production-inkjet-printing/sg360-powering-direct-mail-communications-with-digital-print-and-next-generation-inkjet/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2020-11-16
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Tecnau builds on its expertise in online cutting and stacking for sheet-fed print with the introduction of BookReady, offering the converting of SRA3+ (~13” x 19”) sheet sizes printed in 2up and 4up into final size book blocks such as A4 and A5 (letter and 5.5” x 8.5”) ready for nearline perfect binding. BookReady changes applications on-the-fly without any manual intervention at full printing speed, enabling book printers to manage short runs and book on demand with exact page separation and no guillotine processing. The new cut-sheet finishing solution may be equipped with an automatic 90-degree turning station to rotate 2-up imposed sheets from long-edge leading to short-edge leading, so that printer speed is maximized and book of one is made possible.
With a significant increase in its business due to market leading quality and customer service, Fort Dearborn, a custom label and packaging company with twenty locations nationwide, reached nearly 82 million impressions on its Heidelberg Speedmaster XL 106-8+L in 2020. This high level of productivity was especially critical to Fort Dearborn’s success as demand at grocery stores due to COVID-19 surged. Printing primarily cut and stack labels, the Fort Worth location of Fort Dearborn is equipped with two Speedmaster XL 105s and one other XL 106 in addition to its world-record press, which was installed in July of 2019. In comparison to similar machines in the market, the XL 106 at Fort Dearborn produced more than 2.5x the number of annual gross impressions than the industry average of 32 million. Fort Dearborn credits its record-breaking performance to the overwhelmingly advanced technology of the press, its increased business in 2020, and its overall plant strategy and teamwork mentality.
Worzalla, an employee-owned book printer, partnered with the Boys & Girls Club of Portage County to help local youth celebrate National Book Lovers Day. Worzalla associates and Boys & Girls Club of Portage County members hosted three group reading sessions across three Stevens Point area locations. “National Book Lovers Day gives people an opportunity to celebrate the impact literature has on education and storytelling across the world,” said Rich Letchinger, Vice President of Sales and Chief Marketing Officer at Worzalla. “Worzalla is committed to encouraging reading among community youth and our group reading sessions were a great way to inspire youth to read while sharing and discussing their favorite books.” Worzalla associates read classic stories out loud to 40-plus youth attendees including, Wisconsin author and illustrator Kevin Henkes’ “Chrysanthemum.” In addition, Worzalla’s big blue book mascot Paige Turner distributed free books and greeted youth before and after the reading sessions.