Never before have so many stakeholders had a seat at the packaging table.

What used to be a back-of-house procurement line item has become a front-of-house brand experience as well. Consumers see the package before they see the product. They judge a company by how their purchase arrives, what it’s made of and what happens to it after it’s opened. Packaging is no longer just protecting the product. It’s representing the brand.

At the same time, sustainability has moved from a nice-to-have to a non-negotiable. Regulators are setting the floor. Retailers are setting the bar. Consumers are setting the expectation. Every team in the room is being measured against it in some form.

Consider these three strategic approaches to consistently keep sustainable packaging projects moving forward, regardless of category.

1.Define sustainability scope based on customer KPIs.

2.Determine who is involved and what language they speak.

3.Unify the KPIs around one shared goal. A total cost of ownership (TCO) approach transforms separate stakeholder priorities into one shared outcome. 

Scaling Sustainable Packaging Through Alignment