The Minuteman Press franchise located at 3523 Eastern Avenue, Suite 4 in Davenport has been awarded the #1 ranking in the Printing and Promotions category by Locals Love Us Quad Cities. The #1 ranking was based on online votes that Locals Love Us tallied from local area residents in over 200 categories via their secure, online survey. During the voting period, Minuteman Press in Davenport used an effective cross media marketing approach to let their customers know about the online voting. Sue Grant of Minuteman Press Davenport explains, "We did an email blast to our customers at the beginning of September and a reminder again on September 25th. In addition, we visited our customers and gave them a Minuteman Press two-color 1/4 pad with voting directions on the top sheet. We also handed out orange foil wrapped chocolate coins in our store and explained the online voting process to our walk in customers as well." Click Read More below for additional information.

Studies show signs give you the biggest bang for your buck. In ancient times, signs were a primary form of communication between merchants and prospective customers. Merchants in Babylon, Egypt, Athens, Pompeii and Rome used signs to identify their shops, promote prices and distinguish their businesses from competitors. In our modern world, signs are so ubiquitous that you probably barely notice they’re there. But signs are crucial to your business’s success. Signs direct customers, remind them of your brand and inspire them to make daily decisions. Research shows that about 90% of information sent to your brain is visual; that’s why imagery is crucial if you want to connect with potential customers. Because humans are visual, custom-made signs communicate powerfully with your audience because they combine attractive color and engaging text to create memorable messages that resonate. Well-designed custom retail signs with stunning graphics increase brand awareness. And the more potential customers who know about your brand, the more they’ll trust your services and the more likely they will purchase from you.

“Heidelberg’s Coating Days are the most efficient way for Heidelberg to share expertise aimed at further optimizing the productivity of coating applications in conventional, UV, and LED jobs,” says Bernhard Steinel, Head of the Lifecycle Solutions Business Unit at Heidelberg, in summarizing the event’s benefit. For the seventh time in succession, Heidelberger Druckmaschinen AG (Heidelberg) welcomed printers and production managers from France, Germany, Benelux, Eastern Europe, Austria, and Switzerland to benefit from additional expertise in relation to coating applications. Around 120 attendees came this year to the exclusive four-day learning event, which was held from 15 to 19 September in Wiesloch-Walldorf. The event focused on the Heidelberg Saphira range of LED coatings for matt, gloss, and drip-off applications as well as a relief coating application, where comparable coating amounts are applied using screen printing. Click Read More below for additional information.