More than a decade after McGraw Hill was sold to the private equity firm Apollo Global Management LLC for $2.5 billion, Platinum Equity, which bought the company in 2021 for $4.5 billion, has filed…

LocaliQ, Gannett Co., Inc.’s Digital Marketing Solutions business, successfully achieved Service Organization Controls (SOC) 2 Type II audit and certification, which validates LocaliQ’s robust controls, effective risk management and adherence to industry best practices. LocaliQ is an all-in-one marketing platform used by local businesses across the country to attract, convert and retain customers. The certification provides a greater level of trust for both current and prospective business partners and customers after an extensive review which evaluated LocaliQ’s control design, implementation and operating effectiveness. Designed by the American Institute of Certified Public Accountants (AICPA), the SOC 2 Type II auditing procedure examines a company’s commitment to data privacy and information security standards through five key criteria: security, availability, processing integrity, confidentiality and privacy. Obtaining SOC 2 Type II certification demonstrates rigorous safeguards protecting clients’ sensitive information and reassures stakeholders that client data is in capable hands.

Ever passed a window that made you whip a u-ie, just to take a peek inside? Maybe you’ve snagged a bag of BOGO tortilla chips, ever-so thoughtfully placed in a display next to your usual salsa? Chances are, it’s happened more than once. From alluring window displays to the tiniest of shelf talkers, few elements deliver more impact for a brick-and-mortar locale than in-store signage. In a consumer study conducted by Brigham Young University, products with signs outsold products without signs by 18%. Think of it this way: Signage presents an opportunity to influence consumer behavior at the very moment it matters most – at the time of purchase. And with retail traffic up 44% since the beginning of 2021 (Forbes), it’s prime time to consider how you’re communicating with customers in store. What would Starbucks be without the iconic green mermaid? What would McDonalds be without the infamous, golden arch? These businesses are prime examples of how signage can work with key brand assets to build recognizable spaces, displays and products. Even when the logo appears on a sign without the business name, we still know precisely which brand it refers to. Incorporating custom signage that serves as an extension of your brand (through consistent use of color, fonts, and imagery) builds brand awareness. The more recognizable your brand is, the more it stands out amongst competitors, and the higher the likelihood it stays top of mind at purchase time.