The Interactive Advertising Bureau (IAB) has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech, and legal experts. The updates should improve performance. Brands, agencies, publishers, ad tech, and legal experts collaborated with the IAB on the updated terms. In fact, 276 IAB member companies participated in redefining the terms. The goal is to bring the document and processes into the 21st century and prepare for a future of high tech and innovation, while helping to prepare the ad industry for what’s to come. Some of the changes will include faster and direct media purchases done programmatically or through a series of agentic agents.

A book chronicling the 250-year history of the U.S. postal system is now available for purchase. “Delivering for America: How the United States Postal Service Built a Nation” was written by James H. Bruns, a former director of the National Postal Museum. The book explores the integral role of USPS in American history, from its role in early colonial days to becoming a critical communication lifeline for our service members serving abroad, to future-facing innovations such as automated sorting machines and electric vehicles. The Postal Service was founded on July 26, 1775. As the nation grew bigger, the mail made it smaller, offering a way for people from Colonial-era cities in the Northeast to reach the limits of a frontier that was racing westward from the Appalachian Mountains to the Mississippi River, to the Golden Gate of California, up to the gold fields of Alaska, and across to the tropical shores of Hawaii. As the nation moved — from colony to country, from horses to rail, from air to space — the Postal Service has found ways to use every cutting-edge advance to deliver to Americans the words that help them understand themselves, each other, and their place in the world.

If the retail industry has learned anything from the first half of 2025, it’s that the only constant is change and tariffs are no exception under the Trump administration. The will they, won’t they approach to U.S. trade deals has pushed retailers to rethink sourcing, increase pricing and put in inventory orders earlier than last year. A few companies have continued to thrive despite this tough environment, such as Walmart and the athletics brand On. Others, like Under Armour, Funko, and even off-pricers, have felt the sting of evolving geopolitical relations. Even the best performers are watching shifting tariff rates closely — and further strain is expected for the second half of the year.