A popular low-cost shopping platform best-known for fast fashion is launching its first-ever book category. Shein is collaborating with Alibris, an online marketplace for independent sellers of used and new books and rare and collectible titles, to open an online Alibris storefront on its U.S. platform. The Alibris storefront on Shein now offers a curated assortment of more than 100,000 book titles across a variety of popular genres, including romance, fantasy, mystery, non-fiction, and young adult. The Alibris storefront also offers affordable textbooks for students. Shein says it will continue to grow its selection of Alibris titles in the months ahead.

Consent will be a critical issue for publishers next year, according to Richard Reeves, managing director of the Association of Online Publishers (AOP). Specifically, Reeves means informed programmatic ad consent, as opposed to, say, email opt-in. Publishers are seeking tech solutions that “do not rely on personally identifiable information,” Reeves said in an interview with the UK’s PressGazette. In the marketing world, that requires anonymized data solutions and reliance on first- and zero-party data.

Nike is renaming its world headquarters in Beaverton, Ore. in honor of its co-founder and first employee Phil Knight. Now known as the Philip H. Knight Campus (PHK), the company said Tuesday that the renamed 400-acre property will serve as a tribute to Knight’s ongoing legacy, as well as a permanent reminder of the founder’s mentality that Nike employees are encouraged to bring to work every day. Beyond a dedication, the new name “represents a living expression of Nike’s roots and a powerful reflection of Knight’s enduring spirit: restless, bold and forever believing in what’s possible,” the Swoosh said in a statement. The first stage of the campus, dedicated in October 1990, united Nike employees – who previously had been scattered across a couple dozen buildings throughout Portland, Oregon – into six buildings that took the names of elite athletes, including Joan Benoit Samuelson, Michael Jordan, John McEnroe, Steve Prefontaine and Mike Schmidt. Nike’s explosive growth in the 1990s, and the hiring spike that ensued, prompted an expansion that roughly doubled the size of the campus, with new buildings named after Nike athletes such as Ken Griffey Jr., Mia Hamm, Jerry Rice and Pete Sampras.