The Book Manufacturers Institute (BMI) recently commissioned well-known pollster Frank Luntz to find out how parents view the effectiveness of various learning materials, including books, textbooks and workbooks. The most definitive conclusion was that virtually every parent wants physical materials as part of student learning. 85% of parents want physical books in some form, and 88% think they are important and essential learning tools.
In summarizing the study results, Luntz said, “With parents keenly aware of the shortcomings of online learning thanks to the pandemic, this finding is only surprising in its intensity and uniformity. Every demographic and geographic subgroup agrees: printed materials are essential to student learning.”
much more at: https://twosidesna.org/US/parents-of-students-in-grades-k-through-12-show-overwhelming-preference-for-printed-books-over-digital/?utm_medium=email&utm_campaign=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America&utm_content=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America+CID_4439dd43c09f5949f08727cd52c67bf5&utm_source=Email%20marketing%20software&utm_term=Find%20out%20more
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Think like an advertiser… Be an advertiser…
Do you believe in advertising? Are you prepared to put your money where your mouth is? Well here at Ink, that is exactly what we have done. After extensive research and market testing, we recently launched our very own “WOW” advertising campaign. Why WOW you may be thinking…?
Well it’s the exact response that we are getting time and time again, when we tell successful advertisers our new stripped back facts from the passenger data, and inflight magazine readership profiles. I can tell you one thing – there is a lot of money out there waiting to be harvested!
If I said that easyJet Traveller magazine readers will spend nearly £12 billion on cosmetics in the next 12 months – WOW! Or those same 48 million easyJet passengers will spend £28.3 billion in multiple hotels trips each year – WOW - That's a lot of bed nights and money going around for the smart hotel company with the best brand recognition and client recall… Click Read More below for additional detail.
REI Co-op applauds the June 17 passing of the Great American Outdoors (GAO) Act by a resounding 73-25 bipartisan vote in the U.S. Senate. The Great American Outdoors Act ends a history of underfunding the Land and Water Conservation Fund and not addressing the maintenance backlog on federal public lands - efforts that have been attempted in the past and have been unable to move through the legislative process. It provides $9.5 billion to address that backlog, and $900 million annually for the LWCF. This legislation will help dramatically reduce the growing maintenance backlog on federal public lands and will – for the first time -- provide full and consistent funding for the LWCF’s conservation and recreation goals.
First Quarter Results Overview - The comparisons refer to operating results for the first quarter of fiscal 2021 versus the first quarter of fiscal 2020 ended May 2, 2020: *Total net sales were $163.2 million, a record for a first quarter, which represented an increase of $85.9 million or 111.1%, compared to $77.3 million last year. *Gross profit was $54.8 million, or 33.6% of net sales, compared to $1.6 million, or 2.1% of net sales, last year. *Operating income improved to $14.9 million, or 9.1% of net sales, compared to an operating loss of $(28.4) million, or (36.7)% of net sales, last year as a result of the combined impact of the factors described above. *Net income improved to $11.0 million, or $0.36 per diluted share, records for a first quarter since the Company became publicly-traded, compared to a net loss of $(17.4) million, or $(0.59) per share, last year. Weighted average shares were 30.5 million this year compared to 29.7 million last year.