Campaigns, Innovations, Performance, Marketing Integrations & Advocacy: Join J.Schmid President, Brent Niemuth, as he shares a client case study of a highly creative and effective direct mail campaign that showcases the magic of print, during the upcoming BRAND United webinar on March 28th. Sign up at: https://lndnm.napco.com/20220328_BRU_WBNR_ELITE_6263_LP.html?partnerref=004

Vermont lawmakers early Saturday morning passed a comprehensive privacy bill that would limit the amount of data that companies can collect, impose restrictions on online ad targeting, and allow consumers to bring private lawsuits in some circumstances. If enacted, the bill would require companies to enable consumers to opt out of targeted advertising -- meaning ads served based on non-sensitive data collected across distinctly branded sites or apps. The measure also would explicitly obligate companies to honor opt-outs made through mechanisms like the Global Privacy Control, which transmits opt-out requests to every site consumers visit.

A while back I wrote a blog about price as an often-overlooked brand positioning tool. Marketers are always looking for ways to influence how consumers perceive their brands in an effort to build relationships that are more than simply transactional. They know that effective brand positioning helps separate them from the competition and not just capture, but keep a larger share of both consumers’ minds and wallets. Here are six of the most common positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks. Learn more at: https://www.jschmid.com/blog/lets-talk-about-brand-positioning/