UPM has been listed as the only forest and paper industry company in the Dow Jones Global and European Sustainability Indices (DJSI) for the years 2024-2025. “We are committed to creating value for our customers by using sustainable, renewable resources, reducing our environmental footprint, and increasing our positive societal impact. Sustainability is a core strategic value for UPM,” says Sami Lundgren, Vice President, Responsibility at UPM. This commitment is strongly visible in the company’s updated strategy published in September. UPM’s business portfolio is based on sustainable feedstocks and fossil-free energy, positioning the company for growth in renewable fibres, advanced materials, and decarbonisation solutions, while graphic papers continue to generate strong cash flows.

At the annual meeting of Two Sides’ Country Managers in London on November 5th 2018, representatives from Australia, Europe, New Zealand, North America, South America and South Africa determined to continue efforts to stop organizations from making misleading, anti-print and paper claims in their customer communications. Since its inception, Two Sides’ anti-greenwash campaign has investigated 921 organizations worldwide. Of these, over two-thirds were found to be using unsubstantiated claims regarding paper’s impact on the environment, usually in breach of local advertising regulations. After being challenged by Two Sides, a total of 335 organizations have now removed or changed their messaging. In a joint statement, Two Sides’ Country Managers stated: “We are thrilled to be able to report the latest global anti-greenwash results. The Anti-Greenwash campaign is such an important initiative because without Two Sides’ intervention there would be no other body holding these organizations to account. But despite the success of the campaign, as well as clear rules on unsubstantiated environmental claims, greenwash tactics are still commonplace. Everyday, new claims are brought to the attention of Two Sides, from some of the world’s largest companies telling tens-of-millions of their customers that paper is bad for the environment.” Click read more below for additional detail.

Stakeholders from around the world are invited to give feedback on the revised Responsible Wood Forest Certification System. Deadline for comments is 28 April. Give your feedback. Responsible Wood revised the national forest certification system for Australia and New Zealand following the entry into force of the revised 2018 PEFC Sustainable Forest Management standard. The Responsible Wood system was submitted to PEFC after being revised in line with PEFC requirements. The national system is now undergoing the PEFC assessment process, carried out by an independent PEFC Registered Assessor. It must pass this assessment to maintain its PEFC endorsement. An important aspect of the assessment process is the public consultation. Over the sixty-day consultation, stakeholders from around the world can give their comments and provide feedback on any aspect of the system. The Registered Assessor will use the information received from this consultation in their assessment of the system.