Mary Kay Inc.’s Cadillac incentive might be pink, but is is also going green.  The multilevel marketing company is transforming its beloved pink Cadillac incentive into an electric vehicle. The pink Cadillac Optiq (pronounced Optic) made its debut during Mary Kay’s annual Seminar, hosted for the first time in Charlotte, North Carolina. The transition from internal combustion to electric symbolizes more than just a vehicle upgrade. It marks a recharged vision for the future of the iconic beauty brand, according to the company. The new Cadillac model is a significant step forward in Mary Kay’s commitment to innovation, environmental responsibility, and meeting expectations of the next generation of both Mary Kay independent sales force members and their customers, per a press release.

California rang in the new year by delaying enforcement of its "Advanced Clean Fleets" Regulation, which requires trucking companies operating in the state to purchase an increasing percentage of electric trucks in the coming years. While enforcement was slated to begin this week, officials at the California Air Resources Board agreed to pause the registration and compliance requirements until the U.S. Environmental Protection Agency grants the regulation a green light to proceed. It's an inauspicious start for a program that's on a clear collision course with reality. Reporting from the Wall Street Journal validates what ATA has been telling lawmakers for many months: the charging infrastructure, power generation and transmission, product performance, and operational parity required for such a policy to succeed are nowhere near ready. The WSJ report illustrates how even drayage operators—those who run short-haul routes to and from ports and other intermodal facilities—are struggling to charge their equipment and maintain deliveries on time.

National Average Price for Regular – Current: $2.662; Month Ago: $2.526; Year Ago: $2.380. National Average Price for Diesel – Current: $2.973; Month Ago: $2.945; Year Ago: $2.516.