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FIFA has selected a retail partner ahead of the world’s largest sporting event next year.
Sports merchandise brand Fanatics will serve as the official on-site retail licensee of the FIFA World Cup 2026, which will feature 104 matches across 39 days next summer in Canada, Mexico and the United States. In addition to in-stadium retail operations at 16 venues across North America, including in Los Angeles, New York & New Jersey, Atlanta, Miami and more, Fanatics will also open retail experiences at official FIFA Fan Festival locations within host cities, creating more opportunities for fans to shop their favorite country and player apparel.
Fanatics says it will work with a variety of brands and official FIFA merchandise partners to curate a “robust fan gear assortment” for all 48 competing nations. The company will utilize its on-demand manufacturing capabilities and global supply chain to produce “quick-strike products” that celebrate the unpredictable moments of the World Cup.
Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’re determined to nab a win in one of the world’s leading fashion hubs.
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike. EA7 Emporio Armani, Ralph Lauren and Lululemon are designing uniforms for Team Italy, Team U.S.A. and Team Canada, respectively. Salomon is providing jackets and boots for 18,000 volunteers at the Olympics and Paralympics. Pajama brand Dagsmejan is partnering with the Swiss National Ice Hockey Team and providing athletes with sleepwear and eye masks. And, earlier in January, J.Crew and Skims each revealed apparel lifestyle collections — the former, with U.S. Ski & Snowboard, and the latter, with Team U.S.A.
The White House on Wednesday released its AI Action Plan, a set of proposals developed by the Trump administration to meet the United States' goal for dominance in artificial intelligence (AI). Here is what we know so far.
The 90 federal actions focus on three areas: increasing private-sector innovation, expanding AI-related infrastructure and exporting American AI. The goal is set on "winning the AI race" against global competitors like China.
“The United States must also drive adoption of American AI systems, computing hardware, and standards throughout the world,” according to the document. “America currently is the global leader on data center construction, computing hardware performance, and models.”