Every drop matters—and your paper choice makes a difference. MIDLAND’S new study breaks down real ink consumption rates so you can print smarter and boost profitability. Run High Speed Inkjet? You’ll want to see this. Comment “INK” in the link to get the quick walkthrough.
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Eddie Bauer is reportedly planning to abandon brick and mortar.
The store operator of the iconic, 106-year-old outdoor apparel and lifestyle brand is getting ready to file Chapter 11 bankruptcy protection in a move to shutter its approximately 200 North American stores, reported WWD. Eddie Bauer’s store operations are owned by Catalyst Brands under license from brand owner Authentic Brands Group.
Catalyst Brands was formed in January 2025 when JCPenney and SPARC Group (a joint venture of brand management firm Authentic Brands Group, Simon Property Group and Shein) combined to form a new organization. In addition to Eddie Bauer, its portfolio includes JCPenney, Lucky Brand, Aéropostale, Nautica and Brooks Brothers.
Hearst Magazines, the world’s largest lifestyle publisher, announced the launch of AURA, a revolutionary, first-party ad targeting tool that utilizes proprietary AI-enabled technology and multi-dimensional contextual, behavioral and commerce signals to connect advertisers to their most valuable and engaged customers at scale. The announcement was made by Hearst Magazines President Debi Chirichella and Global Chief Revenue Officer Lisa Ryan Howard. AURA analyzes and activates Hearst’s broad and deep portfolio of first-party data and hundreds of millions of purchase actions from Hearst’s 145 million monthly visitors across its portfolio of more than 25 U.S. brands. The next-gen tool — which leverages a new, proprietary content taxonomy and sophisticated AI — provides a more comprehensive picture of a user than ever before and makes predictive and informed decisions about which ads to serve. The tool will expand globally across Hearst’s 50 brands and 300 million users in late 2024.
The latest quarterly results from JICMAIL reveal that 6% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q1 2024, while the average amount of time spent with a piece of Direct Mail across 28 days climbed to 134 seconds. JICMAIL – The Joint Industry Currency for Mail – has revealed that while the UK economy grappled with the recovery from a technical recession, those advertisers who maintained their confidence in the mail channel were rewarded with 43% year on year growth in purchases driven by mail.