As the $2 trillion global wellness market evolves, Gen Z and millennials are turning up the heat on food and beauty brands, blurring category lines, demanding personalization, and prioritizing function over flash.
Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up 05/30/2025
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Republican Senator Josh Hawley, a frequent critic of tech companies, has unveiled a bill that would require web publishers to avoid personalized advertising in order to maintain their protections from lawsuits based on users' speech. “Big Tech’s manipulative advertising regime comes with a massive hidden price tag for consumers while providing almost no return to anyone but themselves,” the Missouri lawmaker stated Tuesday. His proposed “Behavioral Advertising Decisions Are Downgrading Services (BAD ADS) Act” would strip large web companies of the protection of Section 230 of the Communications Decency Act if the companies either engage in what he calls “behavioral advertising,” or allow users' data to be collected for such advertising.
2025 marks a major milestone for the Y2K-favorite brand Pacsun: It’s the first time in 18 years that it’s increasing its store count, rather than decreasing it, the company told Modern Retail.
Pacsun, which is now at just over 300 stores, opened nine new stores this year in areas including New York City and Victor, New York, as part of a bigger bet on brick-and-mortar retail. The company is planning to open 20-30 new stores a year for the next few years, Joel Quill, vp of retail at Pacsun, told Modern Retail. Pacsun is eyeing new locations in malls, high-traffic streets and college towns — all places popular with its key demographic of 16- to 24-year-olds.
Pacsun’s expansion plan comes as the company enjoys more sales from its store locations. Stores now account for a majority of Pacsun’s revenue — about one-third comes from digital — and are outpacing projections, said Richard Cox, Pacsun’s chief merchandising officer.
Several former Walmart leaders say they expect the big-box retailer to keep a close eye on Amazon’s proposed big-box store near Chicago.
“Amazon has tried a number of different physical store layouts and formats, and the only one that has really worked is the one they bought, which is Whole Foods,” said Scott Benedict of Benedict Enterprises, a retail consultant who held various leadership roles at Walmart between 1997 and 2017. “The one thing … they haven’t tried is this format, a Supercenter format that is really at the heart of Walmart’s success, which is the combination of food and grocery in a wide-assortment scenario.”
While one store opening is unlikely to faze Walmart, which has 4,600 stores throughout the U.S., it could be the start of something that scales with other locations and eventually becomes a competitive threat. Moreover, it’s the entry of Walmart’s longtime e-commerce rival into a space where it currently dominates and has a competitive advantage: Because of its store network, Walmart says it can deliver to the top 95% of households in under three hours.