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How Café Bustelo Is Winning the World Cup Marketing Movement

The World Cup is in full swing, and Café Bustelo is fueling fan excitement through its Game Face World Cup campaign, which blends cultural pride with limited-edition packaging and fun temporary tattoo kits. The initiative transforms the brand’s iconic yellow can into both a collectible item and a platform for fan engagement during one of the world’s biggest sporting events.

Through June and July, more than one million limited-edition Game Face coffee cans will feature artwork celebrating the culture of four countries tied to the heritage of Café Bustelo: Argentina, Brazil, Colombia, and Mexico. And tucked on top the lid of each of these cans are vibrantly colored temporary tattoo kits that celebrate and honor the culture, heritage, and symbolism of each country. 

How Café Bustelo Is Winning the World Cup Marketing Movement

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