Marketing isn’t getting any easier. Audiences are more sophisticated, more skeptical, and more overwhelmed than ever. Join Sappi for “11 Ways to Get More From Your Marketing Today” at 1:00 p.m. ET on Thursday, September 25. Print has the power to cut through the noise, build trust and connect in meaningful ways. From boosting sustainability credentials and inspiring brand loyalty to enhancing creative design and working seamlessly with digital campaigns, print delivers results across the customer journey.

Konica Minolta Business Solutions U.S.A., Inc. announced the formation of Konica Minolta Paper Solutions, a dedicated business unit delivering a comprehensive portfolio of paper products to customers across industries and around the world. The launch follows a strategic decision by parent company Konica Minolta, Inc. (KMI) to divest its shares in Konica Minolta Marketing Services Holding Limited (KMMS). As part of the transition, the paper division was excluded from the sale and is now fully integrated within Konica Minolta’s North American operations. Harris Atkins, a respected industry leader with more than 30 years of experience, has been appointed President of Konica Minolta Paper Solutions and will join the company’s executive leadership team. Most recently, Atkins served as President and CEO for KMMS in North America.

As part of a growing ad-industry recognition that ad fraud isn’t just the illegal theft of marketers’ working media dollars, but also unethically funds nefarious parts of the media ecosystem, the Institute for Advertising Ethics (IAE) is updating its professional certification program to include a new module focusing explicitly on fraud. The module, which was developed in partnership with the Alliance for Audited Media (AAM), is mainly educational and is designed to inform advertisers, agencies and others in the supply chain about the “serious ethical issues surrounding” ad fraud in their media-buying decisions.