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FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom

The toy company’s second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.

Nordstrom is preparing to be a toy destination. 

The department store announced a partnership with FAO Schwarz that will bring a curated selection of products, experiential retail and exclusive collaborations to its customers. 

Additionally, for the first time in over a century, the toy retailer opened its second location in New York City — this time at the Nordstrom flagship store. The location features toy soldiers, dance-on pianos made iconic by Tom Hanks in the movie “Big,” and plush animals, among other items. 

FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom | Retail Dive

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