We’ve all heard the customer objections: "It’s too expensive," "Everyone is using digital," or "I need a more sustainable solution." https://www.sappi.com/en-us/insights/campaigns/lets-talk-about-print It’s time to turn that conversation on its head. We have gathered the ammunition you need—from ROI stats to sustainability facts—to prove that print doesn't just survive in a digital world; it drives it. The Facts at Your Fingertips Explore the five key arguments that define the modern relevance of print media. We’ve all heard the customer objections: "It’s too expensive," "Everyone is using digital," or "I need a more sustainable solution." It’s time to turn that conversation on its head. We have gathered the ammunition you need—from ROI stats to sustainability facts—to prove that print doesn't just survive in a digital world; it drives it. The Facts at Your Fingertips Explore the five key arguments that define the modern relevance of print

At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 pandemic on our personal and professional lives. Now that we have nine months behind us, what have we learned? Well, the American consumer generally doesn’t stop shopping; they just shop differently. It’s vital to understand and recognize that your customers’ needs change during a disruption of this magnitude, and it’s incumbent on the brand to respond by fulfilling them in unique ways. When brands better understand the nuances of changing customer behavior, there is opportunity to react differently to drive a stronger position to offer relevant and timely merchandise messaging and thus drive stronger demand. Read the entire assessment at: https://cohereone.com/wp-content/uploads/2020/10/CH1-Web-Analytic-Trends-through-Sep-2020-V4.pdf?utm_medium=email&_hsmi=97834829&_hsenc=p2ANqtz--ajRGVYmJUx1IK214btnKyNtdBwwQX0Mg1LKSKPHHeTrbVpn9ygCUT_rM3QV7k7tKv1-A5ld_NZWXXaswXjD_g5v1Uiul5ODlxbl8QbcyQlIAUpqI&utm_content=97834829&utm_source=hs_email

Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer loyalty. Here are six of the most common brand positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks. Get the details at: https://www.jschmid.com/blog/customer-loyalty-2-brand-positioning/