Crafting memorable creative that will compel and delight an audience is likely the most challenging task in the campaign process. Without a creative, brand-right theme, the campaign won’t get traction and meet objectives. That said, coordinating and executing the big idea is just as important. If the campaign isn’t organized and executed well the investment will be wasted. Here are the five essential steps for getting a marketing campaign off the ground: 1. Get the channel leaders on board 2. Budgeting 3. Metrics 4. Coordinated launch 5. Assign a wrangler

The retail giant shared the figure in second-quarter results. However, at the same time, the company reported a dip in sales, something it attributed to consumers cutting back on spending. The retail giant earned roughly $6.4 billion in net income in the three months ending on July 31, the report said, a higher number than the company’s earlier guidance. It has since raised its forecast for the remainder of the year. Walmart told investors that it is eligible for approximately $2.9 billion in tariff refunds—money it will get back from the government for tariffs paid on imports in 2025 and early 2026. It has already received most of the money and, according to CNN, Walmart said it would invest the tariff refunds in “customer experience and price investments.”

TC Transcontinental announced the acquisition of Middleton Group, a provider of retail services and point-of-purchase display solutions to leading North American retailers and brands. This strategic acquisition supports TC Transcontinental’s growth of its in-store marketing (ISM) activities, a market with attractive growth potential where the company already holds a leadership position in Canada. Founded in 1952 and based in Markham, Ontario, Middleton Group employs 65 people and provides creative, end-to-end retail marketing solutions. Its offering includes large-format printing, custom retail fixtures, and innovative display systems. Organically and through acquisitions, TC Transcontinental’s ISM business has grown significantly over the last several years. It now comprises nearly 1,000 employees and generated over $200 million in revenues in the fiscal year ended October 27, 2024.