Amcor has announced the launch of its new AmFiber™ Performance Paper stand-up pouch, a paper-based refill pack for instant coffee and dry beverage products. This innovation – launching first across the Europe, Middle East and Africa region – is part of Amcor’s AmFiber™ Performance Paper portfolio, and delivers recycle-ready paper packaging that has been designed specifically for dry beverages. Preserving the aroma and taste of coffee products requires strong product protection. Amcor’s new AmFiber™ Performance Paper stand-up pouch provides excellent seal integrity and barrier that makes it an ideal solution for soluble coffee products. The new refill pack offers curb-side recyclability in several European countries, thanks to its 85% fiber content, and is certified for recyclability by CEPI and Aticelca. For all-round sustainability benefits, the AmFiber™ refill pouch enables brands to reduce the carbon footprint of their dry beverage packaging by up to 73%, including reductions to non-renewable energy use (71%) and water consumption (41%) (1). These enhancements allow brands to bolster their sustainability efforts and align with the preference among consumers for attractive, paper-based packaging.

Heinz has announced today that it is continuing its mission to remove plastic from supermarket shelves with the UK roll-out of the Heinz Eco-Friendly Sleeve Multipack, a new, convenient, super skinny paperboard sleeve for all its multipack canned products. Made with WestRock’s PEFC-certified CarrierKote® paperboard, the Heinz Eco-Friendly Sleeve is recyclable and comes from sustainably managed forests. The innovative wrap design uses no glue and 50 percent less material than a fully enclosed wraparound box and 10 percent less than a traditional paperboard sleeve design[2]. In addition to selecting renewable, responsibly sourced material and optimizing the design to minimize the footprint, Heinz is also advancing efforts to reduce greenhouse gas emissions and the manufacturing and transport of this new innovative sleeve is 1carbon neutral. The Heinz Eco-Friendly Sleeve 4-pack design has a nearly 20% (18.7%) lower CO₂ footprint compared with the equivalent shrink-wrap design.[3] Following a successful trial on Heinz to Home, the Heinz Eco-Friendly Sleeve will be available across the whole Heinz multipack canned range, including Heinz Beanz, Heinz Soups and Heinz Pasta varieties, in major retailers in the UK from September 2021.

The latest consumer poll results by Every Can Counts (ECC) highlight that a truly sustainable future will require close collaboration between governments and beverage brands. The Recycling Habits and Attitude in Europe 2022 survey explores current recycling habits, identifies barriers and motivations to increase recycling, assesses knowledge around the recycling of aluminum beverage cans and uncovers messages that connect with European consumers. The message is clear: Recycling in Europe is not living up to its potential. Consumers need help from governments, brands, retailers and the packaging industry to do better. The top three initiatives consumers would like to see implemented to increase recycling rates are: using only 100% recyclable packaging (53%); more recycling in public areas (52%); and a deposit return program (50%).