Question #1: WHAT ARE DIGITAL COOKIES? Digital cookies are text files with small pieces of data used to identify your computer when you visit a website. This data is labeled with an ID unique to you and your computer. Cookies let websites remember you, your website logins, shopping carts and preferences. They can also be used to serve you ads after you leave the website. Question #2: WHAT IS HAPPENING WITH COOKIES? Online privacy has been a widely debated topic in recent years. Overall, consumers want increased privacy and control over how their data is used. In response to these privacy demands, Google announced it would stop supporting the use of third-party cookies by 2023. Safari and Firefox have already blocked third-party cookies. Question #3: WHAT DOES THIS MEAN FOR MARKETERS? In short, marketers will need to find new sources of data or new targeting methods.

New Canva data shows vision boards are becoming a shared, visual tool for ambition, revealing how people are using creativity to clarify goals and take action on what’s next. As the energy of a new year settles in, one creative ritual continues to dominate feeds, group chats, and shared moments: the vision board. What was once a quiet, personal exercise has evolved into a highly social, highly visual practice. We’re seeing that shift play out in how people create with Canva. In 2025, vision board creations increased 13% year over year, with a sustained surge as people mapped out what they wanted from the year ahead. From career ambitions and personal milestones to affirmations and long-term goals, vision boards have become a way to visually articulate what matters, and to share that ambition with others.

Deborah Corn is the founder of the Print Media Centr (www.printmediacentr.com), providing strategy, intel, and insight for printing and marketing professionals and print enthusiasts around the world. Every mailer can be an Oscar-worthy experience, not just a printed thing that shows up in a mailbox and ends up in a pile. The moment it is picked up becomes showtime, with the audience standing in their kitchen or sitting at their desk, deciding in seconds whether to give you their attention or move on. There is a psychological reason those first seconds matter so much. It is known as the threshold effect. It describes the moment when someone crosses from one state of awareness into another, when distractions fall away and attention resets. On the other side of that threshold, people are more present and more open to what comes next. When a strategically crafted mailing invites someone to touch it, unfold it, explore it, or notice a detail they did not expect, their attention resets. Curiosity takes over. The recipient moves from mail sorter to an engaged audience member. What happens next determines whether the performance earns applause or closes on opening night. Thinking like a director, rather than just a sender, alters how mail is perceived. Directors concentrate on the audience’s experience at every moment. This same approach is relevant to direct mail. Read the full article here: Direct Mail is a Performance